SOCIAL MEDIA STRATEGY & CONTENT PLANNING
Stop Guessing What to Post.
Get a clear content strategy built around your business, your audience, and what you actually want social media to accomplish.
We plan the direction, topics, hooks, calls to action, and monthly content flow. You keep control of your voice, filming, and publishing.
Free strategy session · Personalized recommendations · Free 7-step guide
STRATEGY BEFORE POSTING
A Clear Plan for What to Say, How to Say It, and Why It Matters.
Social media works better when every post has a purpose. We organize the strategy behind your content so your team is not starting from zero every time it is time to post.
Content Direction
Clear content pillars, audience direction, messaging themes, and a practical mix of what your business should talk about.
Monthly Content Plan
A 30-day calendar with topics, recommended formats, hooks, talking points, CTA direction, and visual guidance.
Execution Guidance
Know what to film, what to show, what the post should communicate, and what action you want the audience to take next.
YOUR 30-DAY CONTENT STRATEGY
A Month of Direction Instead of a Folder of Random Ideas.
We build a practical month of content around your business goals so you know what to create, how each piece supports the bigger strategy, and what should happen next.
Core Strategy
Audience and brand direction, 3 to 5 content pillars, recommended posting cadence, and a clear content mix tied back to the business.
12 to 13 Core Posts
Three planned core pieces per week with a topic, recommended format, opening hook, talking points, CTA direction, and filming or visual guidance.
Stories + Calendar
8 to 12 story prompts, a complete 30-day content calendar, one strategy call, one revision round, and a reusable planning template.
What You Handle
You remain in control of filming, creating the final graphics or content, publishing, and community management. ORS provides the strategy, planning, and direction so your content still sounds and feels like your business.
HOW IT WORKS
A Simple Process From Ideas to a Clear Monthly Plan.
01 · Review
We learn your business, audience, offers, goals, and current social presence.
02 · Direction
We define content pillars, messaging themes, formats, and the purpose behind your content.
03 · Plan
We build your 30-day calendar with topics, hooks, talking points, and CTA guidance.
04 · Refine
We review the plan with you, make one revision round, and leave you ready to create.
Free bonus: 7 Steps to Grow Your Business Online
FAQ
Clear Scope. Clear Responsibility.
Does ORS post the content for us?
No. ORS currently provides strategy and content planning. Your team creates the final content and publishes it.
Does ORS film or manage our social accounts?
No. Filming, final content production, posting, replies, comments, DMs, and day-to-day account management are not included in this service.
What if we want to post more than three times per week?
Higher-frequency planning can be scoped around the number of platforms, formats, and planned pieces your business needs.
Is this only for Instagram?
No. The strategy can be built around the platforms that make sense for your audience and business. The recommended mix is discussed during the strategy process.
Ready to Stop Guessing What to Post?
Book a free strategy session and we’ll look at your current social presence, your goals, and where a clearer content plan could make the biggest difference. Plus, you’ll get our free guide, 7 Steps to Grow Your Business Online.
Free strategy session · Personalized recommendations · Free 7-step guide